Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messages from people who wish to influence our behavior and attitudes. Persuasion can be used to accomplish good as well as bad, though, in my paper I will refrain from making value judgements and only report the factual aspects. I will discuss the two basic routes to persuasion, the elements involved, and ways to protect current attitudes and behaviors from change. When trying to persuade someone, there are two different methods from which to choose the central and peripheral routes. The central route persuades by using direct argu....

Number Of Words: 1111

Number Of Pages: 5

Join today and get unlimited access to our vast database of student-written essays and term papers. This paper along with over 45,000 other papers are available in our member's area right now. Full instant access is just seconds away! Membership Options Price 1 month  subscription $18.95 recurring        3 months subscription $34.95 recurring        6 months subscription $59.95 non-recurring