Bloomingdales International Customer Service "AT BLOOMINGDALE'S, WE'RE ALWAYS AT YOUR SERVICE" Bloomingdale’s is successful because they have positioned themselves in the retailing market, by offering unique merchandise from around the world, targeting a affluent, educated group of patrons aged between 35-55 years, and focusing on "Customer Service". This marketing strategy has been the back bone of their success. Advertisement campaigns of Bloomingdale’s has portrayed the focus of "Customer Service", with slogans such as "At Bloomingdale's, we're always at your servi....

Number Of Words: 1137

Number Of Pages: 5

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