Gulfways currently has a solid position in their market. Of course, as in any aspect of business, there is always room to improve the image of their product in the minds of the consumers relative to their competitors. Gulfways positioning can be improved in order to achieve a larger competitive advantage. In order to determine the optimal image position for Gulfways in their market, one needs to consider their current positioning relative to the retailers who promote their products, and the consumer who eventually purchases their products. Gulfways current position in the market in terms of its retail counterparts is that of a moderately lo....

Number Of Words: 688

Number Of Pages: 3

Join today and get unlimited access to our vast database of student-written essays and term papers. This paper along with over 45,000 other papers are available in our member's area right now. Full instant access is just seconds away! Membership Options Price 1 month  subscription $18.95 recurring        3 months subscription $34.95 recurring        6 months subscription $59.95 non-recurring