American companies take many things into consideration when marketing products in other countries. The article “Tough Cookies” by Oliver Libaw, and the article “Not so fast” by Jean-Marc Lehu discuss marketing American Products in other countries. “Tough Cookies” discussed Nabisco and their success of selling Oreos and Chips Ahoy in Mexico. “Not so fast” discussed the triumph of the store Crazy George, which is like American Rent-A-Center, in the United Kingdom and their failure in France. North American Free Trade Agreement (NAFTA), which was established in 1994, made it possible for Nabisco to sell their products in Me....

Number Of Words: 827

Number Of Pages: 4

Join today and get unlimited access to our vast database of student-written essays and term papers. This paper along with over 45,000 other papers are available in our member's area right now. Full instant access is just seconds away! Membership Options Price 1 month  subscription $18.95 recurring        3 months subscription $34.95 recurring        6 months subscription $59.95 non-recurring