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Monster Essays - Marketing Of Honda Motorcycles
Marketing of Honda motorcycles in the USA
The American Honda Motor Company was established as a subsidiary
by Honda in 1959. During the 1960's the type of motorcycles
brought by Americans underwent a major change. Motorcycle
registrations increased by over 800,000 in five years from 1960.
In the early 60's the major competitors were Haley - Davidson of
U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of
Italy. Harley-Davidson had the largest market share with sales in
1959 totalling a6.6 million dollars. Many of the motorcycles
produc....
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