ADVERTISING PRODUCT NAME: Nike Biking Shoes NAME OF SOURCE: Men's Health DATE VIEWED: April 6, 2000 MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization FIRST IMPRESSION: 7 TARGET AUDIENCE: Adult or Adolescent males who play sports TONE: Direct CONTEXT OF AD: Middle of Magazine PROPOSITION: If you buy Nike Biking shoes then you can have the power of a steam engine in your legs to push you further than before. CONNECTION: In this advertisement the main image is a leg that is strapped to the mechanical frame that drives the wheels of the train. The image of the leg strap....

Number Of Words: 1290

Number Of Pages: 5

Join today and get unlimited access to our vast database of student-written essays and term papers. This paper along with over 45,000 other papers are available in our member's area right now. Full instant access is just seconds away! Membership Options Price 1 month  subscription $18.95 recurring        3 months subscription $34.95 recurring        6 months subscription $59.95 non-recurring