Trend #1: Increase in single-parent Households. It is evident that in today’s society, one can see an increase in single-parent households. This demographic phenomenon will likely continue through the beginning of this new century. Before we can begin to strategize efforts to market our product to this growing demographic group, we must understand some history of this trend. There are several reasons that may lead to why society is seeing a steady increase in the single-parent family structure. One reason is that a smaller percentage of the population is deciding to get married. In fact, since 1970, the proportion of the Ameri....

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