Monster Essays - The Volkswagen Beetle and Advertising
The Volkswagen Beetle and Advertising
Since the Volkswagen Beetle was first introduced in America, during the sixties, it has played a large role in our popular culture. From Herbie the Love Bug to the childhood game of punch buggy, the VW Bug has never been far from the hearts of Americans. This cute, slow, cheaply made car drove it's way into American driveways in the early part of the sixties and has really stuck around. Even though Volkswagen stopped selling the Bug in this country in 1978, people have rebuilt and refurbished the cars so that many of them are still on the road twenty years later. About a year ago Volkswagen a....