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Monster Essays - Management's Achievement Claims Perspective
Management's Achievement Claims Perspective
It is to no one's surprise that Coca-Cola is one of the world's largest
companies. Fourteen years ago, Coca-Cola began building credibility to its
investors by never over-promising, just consistently hitting long-term growth
targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption
per capita. People said it would not be possible, but Coke did it. That is
just one example.
Coca-Cola's management believes in the theory that people need 64 ounces
of liquid everyday to survive. Right now, Coke only accounts for an average of
less than two of those ounces. They ....
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